Fueled by the pandemic, mobile gaming has increased in popularity over the last 18 months and is poised to continue its ascent in the coming years. On Sept. 1, Adweek held an Elevate summit to take a closer look at the topic. Marketing and mobile gaming executives gathered together to discuss the future of mobile gaming and how to create a robust ecosystem. for consumers. Speakers included Yvette Martinez-Rea from Verizon, Tony Parisi from Unity, Nick Street from Vans and Christina Wootton from Roblox.
You can watch every session from the first-ever summit below.