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The International ANDY Awards is the first awards show of the season, and as such, it often predicts what campaigns may come out on top in the rest of the awards shows. To prove that point, the Advertising Club of New York strapped a select group of top creatives to a lie detector test to have them truthfully state the importance of the awards and maybe trip them up along the way as well.
The “Lie Detector Film” is the campaign film for the ANDYs and in partnership with R/GA, seven top industry creative leaders submitted to the lie detector test to emphasize the importance of the awards, sweating out their answers while tied to a machine.
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