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When Jon Beebe joined Epsilon as its senior vice president of marketing and customer experience in 2020, one of the first things he said to his new boss was, “Oh my God, I wish I would have put more eggs in your basket.”
When Beebe was a performance marketing director at General Motors, he felt that Epsilon marketed its products and services clearly—if you understood data terminology. For most marketers, the messaging was complex and left them wondering what went on behind the scenes and how Epsilon was different from other companies in the space.
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