Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
The business-to-business world is often filled with jargon and technical detail that consumers never see. While b-to-b brands are getting more creative with their marketing, the sector is still plagued by boring work.
As agencies struggle to differentiate themselves in a crowded marketplace, some like Umault and Zulu Alpha Kilo with its “Left Handed Chutney” awards spoof, have created work to showcase themselves and give potential clients a glimpse into what they can expect from them.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in